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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Knowledge Mapping makes knowledge, gaps, and transfer paths visible across a field. It fits when expertise should not just exist but also be findable and transferable.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumLowLow
Timedifferent
30–60 min1-3 h30–60 min per interview45–90 min
Participantsdifferent
4-83-121 participant per interview3-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsKnowledge Map, Critical Knowledge Areas, Transfer PlanInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
KnowledgeMappingRisk
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
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