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| Criterion |  UX Research Empathy Mapping |  Product Discovery Jobs to Be Done |  Facilitation Consensus Workshop |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a group needs a solid decision without outvoting individual factions, a Consensus Workshop creates a negotiable common ground. It makes agreement, reservations, and open tensions discussable at the same time. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min | 1-3 Wochen | 1-3 h | 45–90 min |
Participantsdifferent | 4-8 | 5-12 Interviews | 5-30 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Job Stories, Outcome Statements, Opportunity List | Consensus Clusters, Theme Titles, Priority Areas | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | CustomerOutcomesNeeds | FacilitationConsensusWorkshopAlignment | SynthesisQualitativeRoot cause |