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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
EventStorming on a long working surface: colored event cards form a business flow, friction points are marked, and a boundary separates different areas of responsibility.
Domain Modeling
EventStorming
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately.When a domain consists of many events, rules, and states, it creates a shared modeling space for the team. It bundles language, flows, and boundaries before domain knowledge fragments into siloed views.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min2-4 h2-8 h45–90 min
Participantsdifferent
4-84-105-123-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsJourney Map, Pain-point List, Opportunity BacklogEvent Timeline, Ubiquitous Language, Boundaries, Open QuestionsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
JourneyServiceService design
Domain-Driven DesignEventsDiscoveryWorkshop
SynthesisQualitativeRoot cause
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