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| Criterion |  UX Research Empathy Mapping |  UX Research Customer Journey Mapping |  Architecture Architecture Inception Canvas |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Architecture Inception Canvas bundles the first architecture questions into a compact decision picture. It fits when an initiative is still in motion but still needs clear guardrails. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min | 2-4 h | 1-2 h | 45–90 min |
Participantsdifferent | 4-8 | 4-10 | 3-8 | 3-10 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Journey Map, Pain-point List, Opportunity Backlog | Inception Canvas, Risks, Goal List, Open Questions | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | JourneyServiceService design | AlignmentArchitectureCanvas | SynthesisQualitativeRoot cause |