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Selected:Empathy MappingCustomer Journey MappingArchitecture Communication CanvasAffinity Diagramming
| Criterion | ![]() UX Research Empathy Mapping | ![]() UX Research Customer Journey Mapping | ![]() Architecture Architecture Communication Canvas | ![]() UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min | 2-4 h | 60-120 min | 45–90 min |
Participantsdifferent | 4-8 | 4-10 | 2-8 | 3-10 |
Formatdifferent | Workshop | Workshop | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Journey Map, Pain-point List, Opportunity Backlog | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | JourneyServiceService design | ArchitectureCommunicationStakeholdersCanvas | SynthesisQualitativeRoot cause |



