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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Causal Factor Analysis.
Operations
Causal Factor Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.For an event with a complicated course, the method breaks down the contributing factors along the timeline. It shows how conditions, decisions, and reactions together produce a course of events.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowHighLow
Timedifferent
30–60 min30-60 min2-6 h45–90 min
Participantsdifferent
4-82-103-103-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsIceberg Worksheet, Pattern Notes, Intervention IdeasEvent Timeline, Causal Factor Chart, Cause List, Corrective ActionsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
Systems thinkingRoot causePatterns
CausalityIncidentRoot causeTimeline
SynthesisQualitativeRoot cause
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