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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min30-60 min45–90 min60-90 min
Participantsdifferent
4-82-83-104-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsICE Table, Top Idea ListTheme clusters, Insight statements, Opportunity areasProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
SynthesisQualitativeWorkshop
PrioritizationScoringGrowthDecision
SynthesisQualitativeRoot cause
FacilitationDecisionProblem solvingWorkshop
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