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| Criterion |  UX Research Empathy Mapping |  Business Strategy GAP Analysis |  UX Research Affinity Diagramming |  Product Strategy Impact Mapping |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. |
Complexitydifferent | Low | Medium | Low | Medium |
Timedifferent | 30–60 min | 1-3 h | 45–90 min | 45-90 min |
Participantsdifferent | 4-8 | 2-8 | 3-10 | 3-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Gap Matrix, Action Plan, Risk Notes | Theme clusters, Insight statements, Opportunity areas | Impact Map, Outcome Hypotheses, Delivery Options |
Tagsno overlap | SynthesisQualitativeWorkshop | StrategyAnalysisPlanning | SynthesisQualitativeRoot cause | OutcomesStrategyBehaviorPlanning |