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| Criterion |  UX Research Empathy Mapping |  UX Research First-click Testing |  UX Research Surveys |  UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30–60 min | 1-2 Tage | 3-14 Tage | 45–90 min |
Participantsdifferent | 4-8 | 10-30 | 50+ | 3-10 |
Formatdifferent | Workshop | Async | Async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Click Heatmap, Success Rate, Design Recommendations | Survey Results, Charts, Segment Insights | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | UXNavigationFindabilityValidation | QuantitativeResearchValidation | SynthesisQualitativeRoot cause |