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Criterion
Empathy Mapping
UX Research
Empathy Mapping
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Gemba Walk workspace showing the question, observations, and next decision.
Operations
Gemba Walk
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min1-2 Tage30-120 min45–90 min
Participantsdifferent
4-810-302-63-10
Formatdifferent
WorkshopAsyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsClick Heatmap, Success Rate, Design RecommendationsObservation Notes, Improvement IdeasTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
UXNavigationFindabilityValidation
LeanObservationProcessOperations
SynthesisQualitativeRoot cause
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