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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min45-90 min45–90 min1-2 h
Participantsdifferent
4-83-123-104-12
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsExpectation Map, Alignment Notes, AgreementsTheme clusters, Insight statements, Opportunity areasAlignment Map, Open Issues, Decision Questions
Tagsno overlap
SynthesisQualitativeWorkshop
AlignmentStakeholdersTeam
SynthesisQualitativeRoot cause
AlignmentStakeholdersStrategyFacilitation
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