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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min1-2 h45–90 min60-90 min
Participantsdifferent
4-82-83-104-10
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsDIBB document, Belief list, Bet list, Learning reportTheme clusters, Insight statements, Opportunity areasProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
SynthesisQualitativeWorkshop
StrategyDecisionAssumptionsHypothesis
SynthesisQualitativeRoot cause
FacilitationDecisionProblem solvingWorkshop
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