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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min1-2 h45–90 min45-90 min
Participantsdifferent
4-82-83-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsDIBB document, Belief list, Bet list, Learning reportTheme clusters, Insight statements, Opportunity areasAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
SynthesisQualitativeWorkshop
StrategyDecisionAssumptionsHypothesis
SynthesisQualitativeRoot cause
AssumptionsRiskDecisionDiscovery
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