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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Design Sprint with its core stages and visible working result.
Innovation
Design Sprint
Paper illustration for Problem Interview
Product Discovery
Problem Interview
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When the product question is unclear and time pressure is high, the method takes a team from an open idea to a testable solution. It connects problem understanding, decision, and learning in one compact format, lowering the risk of spending a lot of energy on a mere guess.When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowHighMediumLow
Timedifferent
30–60 min4-5 Tage30-60 min je Interview45–90 min
Participantsdifferent
4-85-85-12 Interviews3-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsPrototype, Test Findings, Decision RationaleProblem Evidence, Risk Notes, Customer SegmentsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
Design sprintPrototypeValidationInnovation
DiscoveryInterviewsValidation
SynthesisQualitativeRoot cause
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