View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Empathy Mapping |  Decision Making Decision Matrix |  Facilitation Decision Jam |  Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Medium | Low | Low |
Timedifferent | 30–60 min | 45-90 min | 60-90 min | 30-60 min |
Participantsdifferent | 4-8 | 2-8 | 4-10 | 2-8 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Decision Matrix, Scoring Rationale, Selected Option | Problem Cluster, Prioritized Challenge, Experiment | ICE Table, Top Idea List |
Tagsno overlap | SynthesisQualitativeWorkshop | DecisionCriteriaScoringTradeoffs | FacilitationDecisionProblem solvingWorkshop | PrioritizationScoringGrowthDecision |