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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.IBIS structures thinking about complex questions as a sequence of issues, ideas, and arguments. The method keeps discussions open without forcing them into premature consensus.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowMediumMediumLow
Timedifferent
30–60 min1-2 h1-3 h45–90 min
Participantsdifferent
4-81-82-83-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsConcept Map, Relationship Labels, Knowledge GapsIssue Map, Positions, Argument NotesTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
KnowledgeConceptsMappingSensemaking
RationaleKnowledgeDecision
SynthesisQualitativeRoot cause
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