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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min20-45 min15-30 min1-4 h
Participantsdifferent
4-8Based on research question2-63-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsContent groups, Label set, IA hypothesesRoot cause notes, CountermeasuresProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
SynthesisQualitativeWorkshop
Information architectureNavigationStructure
Root causeIncidentLeanProblem solving
Root causeProblem solvingQualityIncident
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