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| Criterion |  UX Research Empathy Mapping |  UX Research Card Sorting |
|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations. |
Complexitysame | Low | Low |
Timedifferent | 30–60 min | 20-45 min |
Participantsdifferent | 4-8 | Based on research question |
Formatdifferent | Workshop | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Content groups, Label set, IA hypotheses |
Tagsno overlap | SynthesisQualitativeWorkshop | Information architectureNavigationStructure |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
