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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of several people silently writing ideas and passing sheets around with arrows.
Innovation
Brainwriting
Paper illustration of Rapid Ideation with its method-specific working model.
Innovation
Rapid Ideation
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When loud voices or hierarchy distort the idea search, the method creates a quiet entry into joint development. It gives everyone thinking space and gathers contributions without social brakes, making diversity more visible and easier to build on.When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min15-30 min5-20 min30-60 min
Participantsdifferent
4-83-121-204-12
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsIdea sheets, Expanded concepts, Prioritized listIdeenpool, Roh-Shortlist, ClusterIdea pool, Theme clusters, Shortlist
Tagsno overlap
SynthesisQualitativeWorkshop
BrainstormingCollaborationInclusionIdeas
BrainstormingIdeationDivergenceSpeed
BrainstormingIdeationCreativityWorkshopDivergence
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