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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming
Paper illustration for Reverse Brainstorming
Innovation
Reverse Brainstorming
Paper illustration of the Lotus Blossom working structure.
Innovation
Lotus Blossom
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a team faces an open question with many obvious directions, the method first creates breadth instead of premature commitment. It separates idea flow from evaluation and makes lines of thought visible, creating a pool for selection and further development.For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer.When a central question feels too large, the method breaks it into neighboring topic fields with their own depth of ideation. It holds structure and openness at the same time, so adjacent perspectives don't get lost. This grows an idea space out of a core problem.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min30-60 min30-60 min45-90 min
Participantsdifferent
4-84-123-123-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsIdea pool, Theme clusters, ShortlistReverse Ideas, Risk Themes, Solution IdeasLotus Diagram, Idea Themes, Shortlist
Tagsno overlap
SynthesisQualitativeWorkshop
BrainstormingIdeationCreativityWorkshopDivergence
BrainstormingIdeationCreativityRisk
BrainstormingIdeationCreativityDivergenceWorkshop
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