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| Criterion |  UX Research Empathy Mapping |  Business Strategy Balanced Scorecard |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | Balanced Scorecard translates strategy into a few interconnected perspectives and metrics. It holds impact, steering, and learning together in daily work instead of narrowing strategy down to financial figures. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | High | Low |
Timedifferent | 30–60 min | Halber Tag bis mehrere Wochen | 45–90 min |
Participantsdifferent | 4-8 | 4-12 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Balanced Scorecard, Strategic Measures, Initiative Map | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | StrategyMetricsExecution | SynthesisQualitativeRoot cause |
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