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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min45-90 min45-120 min45–90 min
Participantsdifferent
4-82-82-83-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsAssumption List, Critical Assumptions, Learning PlanTrade-off Matrix, Criteria List, Decision Rationale, Accepted DownsidesTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
AssumptionsRiskDecisionDiscovery
TradeoffsDecisionCriteriaOptions
SynthesisQualitativeRoot cause
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