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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a disturbance that's hard to pin down, the method cleanly separates problem, cause, and decision. It reduces mixing when symptoms allow several interpretations.
Complexitydifferent
LowMediumLowHigh
Timedifferent
30–60 min1-3 h45–90 min2-8 h
Participantsdifferent
4-81-83-102-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsArgument Map, Evidence Gaps, Decision RationaleTheme clusters, Insight statements, Opportunity areasProblem Analysis, Decision Analysis, Risk Plan
Tagsno overlap
SynthesisQualitativeWorkshop
SensemakingDecisionRationale
SynthesisQualitativeRoot cause
Problem solvingRoot causeDecisionOperations
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