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Selected:Empathy MappingArchitecture Communication CanvasCustomer Journey CanvasAffinity Diagramming
| Criterion | ![]() UX Research Empathy Mapping | ![]() Architecture Architecture Communication Canvas | ![]() UX Design Customer Journey Canvas | ![]() UX Research Affinity Diagramming |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | The Architecture Communication Canvas plans architecture communication so the right people receive the right message. The method turns technical complexity into deliberate communication design. | When a journey needs to be understood across several phases, it arranges experience, touchpoints, and opportunities into one picture. It makes gaps and friction along the user path clear. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | Medium | Medium | Low |
Timedifferent | 30–60 min | 60-120 min | 1-3 h | 45–90 min |
Participantsdifferent | 4-8 | 2-8 | 3-10 | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Communication Canvas, Stakeholder Messages, Architecture Communication Plan | Customer Journey Canvas, Pain Points, Experience Opportunities | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | ArchitectureCommunicationStakeholdersCanvas | JourneyCustomerService designCanvas | SynthesisQualitativeRoot cause |



