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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of Lean Startup with its method-specific working model.
Innovation
Lean Startup
Paper illustration of a Lean Canvas with nine fields, notes, and one highlighted learning risk.
Product Strategy
Lean Canvas
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For uncertain business assumptions, the method forces the idea into contact with real market reactions early. It separates wishful picture, assumption, and observable behavior, so that learning becomes faster than planning. This translates uncertainty into measurable insight.When an early product bet still has too many open points, it brings target group, problem, and assumptions into a single view. It condenses the idea so core risks become nameable.
Complexitydifferent
LowLowMediumMedium
Timedifferent
30–60 min45–90 minWochen bis Monate je Lernzyklus45-90 min
Participantsdifferent
4-83-102-81-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasHypothesis list, MVPs, Learning reports, Pivot or persevere decisionLean Canvas, Core Assumptions, Experiment Backlog
Tagsno overlap
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
LeanStartupValidationMVP
StartupLeanAssumptionsBusiness model
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