View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  UX Research Empathy Mapping |  UX Research Affinity Diagramming |  UX Research Customer Journey Mapping |  UX Design Service Blueprinting |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. | When a user journey falls apart across many touchpoints, customer journey mapping makes the experience visible as a coherent arc. Phases, emotions, and breaks become legible enough to prioritize critical moments deliberately. | When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit. |
Complexitydifferent | Low | Low | Medium | High |
Timedifferent | 30–60 min | 45–90 min | 2-4 h | 0.5-2 Tage |
Participantsdifferent | 4-8 | 3-10 | 4-10 | 6-12 |
Formatsame | Workshop | Workshop | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Theme clusters, Insight statements, Opportunity areas | Journey Map, Pain-point List, Opportunity Backlog | Service Blueprint, Fail Points, Ownership Map |
Tagsno overlap | SynthesisQualitativeWorkshop | SynthesisQualitativeRoot cause | JourneyServiceService design | Service designOperationsJourneyBlueprint |