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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Iceberg Model method illustration showing its working structure
Systems Thinking
Iceberg Model
Paper illustration for Behavior Over Time Graph.
Systems Thinking
Behavior Over Time Graph
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring.A Behavior Over Time Graph shows how a metric or observation develops over time. The method makes trends, breaks, and recurring patterns visible that get lost in snapshots.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min45–90 min30-60 min20-45 min
Participantsdifferent
4-83-102-101-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasIceberg Worksheet, Pattern Notes, Intervention IdeasBehavior Over Time Graph, Trend Hypotheses, Key Events
Tagsno overlap
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
Systems thinkingRoot causePatterns
Systems thinkingPatternsDynamics
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