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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of HEART Framework with its method-specific working model.
UX Research
HEART Framework
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.Helps clarify observations, needs, and patterns in concrete terms. It groups observations into patterns, questions, and decisions. The result is captured as a HEART-GSM table and dashboard.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min45–90 min120 min initial, dann laufend15-30 min
Participantsdifferent
4-83-103-62-6
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasHEART-GSM Table, DashboardRoot cause notes, Countermeasures
Tagsno overlap
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
MetricsUX researchMeasurementSatisfaction
Root causeIncidentLeanProblem solving
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