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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of the Lightning Decision Jam working structure.
Facilitation
Decision Jam
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a decision is stuck, Decision Jam loosens the knot through structured separation of problem, idea, and selection. The format creates movement without jumping prematurely at the first seemingly elegant answer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min45–90 min1-2 h60-90 min
Participantsdifferent
4-83-102-84-10
Formatdifferent
WorkshopWorkshopWorkshop + asyncWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasDIBB document, Belief list, Bet list, Learning reportProblem Cluster, Prioritized Challenge, Experiment
Tagsno overlap
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
StrategyDecisionAssumptionsHypothesis
FacilitationDecisionProblem solvingWorkshop
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