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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a problem keeps recurring and the cause stays unclear, the method exposes the underlying mechanism. It separates symptom, guess, and robust explanation from one another.
Complexitydifferent
LowLowLowMedium
Timedifferent
30–60 min45–90 min15-30 min1-4 h
Participantsdifferent
4-83-102-63-8
Formatdifferent
WorkshopWorkshopWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areasRoot cause notes, CountermeasuresProblem Statement, Cause Hypotheses, Confirmed Causes, Action Plan
Tagsno overlap
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
Root causeIncidentLeanProblem solving
Root causeProblem solvingQualityIncident
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