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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitysame
LowLow
Timedifferent
30–60 min45–90 min
Participantsdifferent
4-83-10
Formatsame
WorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsTheme clusters, Insight statements, Opportunity areas
Tags2 shared
SynthesisQualitativeWorkshop
SynthesisQualitativeRoot cause
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving
Paper illustration of Barrier Analysis with its method-specific working model.
Operations
Barrier Analysis
A paper-based illustration representing Brainstorming with its core stages and visible working result.
Innovation
Brainstorming