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Criterion
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration for ABC Analysis
Operations
ABC Analysis
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowHighLow
Timedifferent
30–60 min30-60 min0.5-2 Tage45–90 min
Participantsdifferent
4-81-56-123-10
Formatdifferent
WorkshopAsyncWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsABC Classification, Focus Rules, Control ListService Blueprint, Fail Points, Ownership MapTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
PrioritizationOperationsPortfolio
Service designOperationsJourneyBlueprint
SynthesisQualitativeRoot cause
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