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| Criterion |  UX Research Empathy Mapping |  Operations ABC Analysis |  Product Strategy ICE Scoring |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitysame | Low | Low | Low | Low |
Timedifferent | 30–60 min | 30-60 min | 30-60 min | 45-90 min |
Participantsdifferent | 4-8 | 1-5 | 2-8 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | ABC Classification, Focus Rules, Control List | ICE Table, Top Idea List | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | SynthesisQualitativeWorkshop | PrioritizationOperationsPortfolio | PrioritizationScoringGrowthDecision | GrowthStrategyMarketPortfolio |