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| Criterion | ![]() UX Research Empathy Mapping | ![]() Operations ABC Analysis | ![]() Decision Making Decision Matrix | ![]() Product Strategy ICE Scoring |
|---|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. |
Complexitydifferent | Low | Low | Medium | Low |
Timedifferent | 30–60 min | 30-60 min | 45-90 min | 30-60 min |
Participantsdifferent | 4-8 | 1-5 | 2-8 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | ABC Classification, Focus Rules, Control List | Decision Matrix, Scoring Rationale, Selected Option | ICE Table, Top Idea List |
Tagsno overlap | SynthesisQualitativeWorkshop | PrioritizationOperationsPortfolio | DecisionCriteriaScoringTradeoffs | PrioritizationScoringGrowthDecision |



