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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration for Root Cause Tree Analysis
Operations
Root Cause Tree Analysis
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.For a problem with several suspected causes, the method builds a causal structure instead of a mere list. It makes visible how causes connect and where the strongest points of leverage lie.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitydifferent
LowLowMediumLow
Timedifferent
30–60 min15-30 min1-3 h45–90 min
Participantsdifferent
4-82-62-83-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsRoot cause notes, CountermeasuresCause Tree, Evidence Notes, CountermeasuresTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
Root causeIncidentLeanProblem solving
Root causeTreeIncidentQuality
SynthesisQualitativeRoot cause
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