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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Paper illustration of a yellow story card, blue rule cards, green example cards and a red question card on a light workspace.
Agile
Example Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.When a story carries business rules and exceptions, it brings clarity before implementation. It makes examples, open questions, and boundaries visible enough that the logic becomes jointly sound.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.
Complexitysame
LowLowLowLow
Timedifferent
30–60 min15-30 min30-60 min45–90 min
Participantsdifferent
4-82-63-73-10
Formatsame
WorkshopWorkshopWorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsRoot cause notes, CountermeasuresExample Map, Acceptance Criteria, Open QuestionsTheme clusters, Insight statements, Opportunity areas
Tagsno overlap
SynthesisQualitativeWorkshop
Root causeIncidentLeanProblem solving
Behavior-Driven DevelopmentRequirementsExamplesRefinement
SynthesisQualitativeRoot cause
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