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| Criterion |  Innovation Double Diamond |  Product Strategy Value Proposition Canvas |  Business Strategy Three Horizons |  Business Strategy Ansoff Matrix |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When the value proposition and customer expectation drift apart, it makes fit and mismatch legible. It shows where offering and need don't yet come together. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Medium | Low |
Timedifferent | Wochen bis Monate | 1-2 h | Halbtags-Workshop, dann iterativ | 45-90 min |
Participantsdifferent | 3-12 | 2-8 | 3-12 | 2-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Value Proposition Canvas, Fit Gaps, Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ProcessDivergenceInnovation | ValueNeedsStrategy | StrategyInnovationPortfolioForesight | GrowthStrategyMarketPortfolio |