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Criterion
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
First-click Testing method illustration showing its working structure
UX Research
First-click Testing
Purposedifferent
For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together.
Complexitydifferent
MediumMediumHighLow
Timedifferent
Wochen bis Monate1-2 TageMehrere Wochen1-2 Tage
Participantsdifferent
3-12Based on research question2-6 researchers plus sample10-30
Formatdifferent
Workshop + asyncAsyncWorkshop + asyncAsync
Outputdifferent
Problem Statement, Solution Options, Prototypes, Deliverables per PhaseFindability Metrics, Path Analysis, Revised IADesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesClick Heatmap, Success Rate, Design Recommendations
Tagsno overlap
ProcessDivergenceInnovation
Information architectureNavigationFindability
OutcomesInnovationResearchQuantitative
UXNavigationFindabilityValidation
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