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Criterion
Paper illustration of Double Diamond with its method-specific working model.
Innovation
Double Diamond
Surveys method illustration showing its working structure
UX Research
Surveys
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Purposedifferent
For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement.When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.
Complexitydifferent
MediumMediumMediumHigh
Timedifferent
Wochen bis Monate3-14 Tage1-2 TageMehrere Wochen
Participantsdifferent
3-1250+Based on research question2-6 researchers plus sample
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
Problem Statement, Solution Options, Prototypes, Deliverables per PhaseSurvey Results, Charts, Segment InsightsFindability Metrics, Path Analysis, Revised IADesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses
Tagsno overlap
ProcessDivergenceInnovation
QuantitativeResearchValidation
Information architectureNavigationFindability
OutcomesInnovationResearchQuantitative
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