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| Criterion |  Innovation Double Diamond |  Product Strategy OKRs |  Product Discovery Outcome-Driven Innovation |  Innovation Design Thinking |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High | High |
Timedifferent | Wochen bis Monate | 1-2 h Setup | Mehrere Wochen | 1 Tag bis mehrere Wochen |
Participantsdifferent | 3-12 | 2-20 | 2-6 researchers plus sample | 4-10 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | OKR set, Measurement plan, Review cadence | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | ProcessDivergenceInnovation | GoalsAlignmentOutcomesMeasurement | OutcomesInnovationResearchQuantitative | InnovationPrototypeResearch |