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| Criterion |  Innovation Double Diamond |  Product Strategy ICE Scoring |  Business Strategy Ansoff Matrix |  Business Strategy Business Model Canvas |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. |
Complexitydifferent | Medium | Low | Low | Medium |
Timedifferent | Wochen bis Monate | 30-60 min | 45-90 min | 1-2 h |
Participantsdifferent | 3-12 | 2-8 | 2-8 | 2-8 |
Formatsame | Workshop + async | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | ICE Table, Top Idea List | Ansoff Matrix, Growth Options, Risk Notes | Business Model Canvas, Assumption List, Business Hypotheses |
Tagsno overlap | ProcessDivergenceInnovation | PrioritizationScoringGrowthDecision | GrowthStrategyMarketPortfolio | Business modelStrategyValueInnovation |