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| Criterion |  Innovation Double Diamond |  Decision Making Decision Matrix |  Growth A/B Testing |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | Medium | High | Low |
Timedifferent | Wochen bis Monate | 45-90 min | 1-4 Wochen | 1-5 Tage |
Participantsdifferent | 3-12 | 2-8 | 1-6 | Nutzertraffic |
Formatdifferent | Workshop + async | Workshop + async | Async | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Decision Matrix, Scoring Rationale, Selected Option | Experiment results, Decision log, Learning summary | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ProcessDivergenceInnovation | DecisionCriteriaScoringTradeoffs | ExperimentsGrowthAnalyticsValidation | ValidationExperimentsDemandGrowth |