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| Criterion |  Innovation Double Diamond |  Business Strategy Ansoff Matrix |  Business Strategy PESTLE Analysis |  Business Strategy Three Horizons |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | PESTLE Analysis makes political, economic, social, technological, legal, and environmental influences visible. The environment of an initiative is thereby read systematically instead of through isolated trends. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Medium | Low | Medium | Medium |
Timedifferent | Wochen bis Monate | 45-90 min | 1-3 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 3-12 | 2-8 | 2-10 | 3-12 |
Formatdifferent | Workshop + async | Workshop + async | Workshop + async | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Ansoff Matrix, Growth Options, Risk Notes | PESTLE Map, External Risks, Strategic Questions | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | ProcessDivergenceInnovation | GrowthStrategyMarketPortfolio | StrategyMarketAnalysis | StrategyInnovationPortfolioForesight |