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| Criterion |  Innovation Double Diamond |  Business Strategy Ansoff Matrix |  Product Strategy Counter Metrics |
|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | When a headline metric could mask side effects, it adds guardrail signals against unwanted outcomes. It connects customer value, product logic, and decision priorities. The result is captured as a counter-metric list and guardrail definitions. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | Wochen bis Monate | 45-90 min | 30-60 min |
Participantsdifferent | 3-12 | 2-8 | 2-6 |
Formatsame | Workshop + async | Workshop + async | Workshop + async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Ansoff Matrix, Growth Options, Risk Notes | Counter Metric List, Guardrail Definitions |
Tagsno overlap | ProcessDivergenceInnovation | GrowthStrategyMarketPortfolio | MetricsMeasurementStrategyExperiments |
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