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| Criterion |  Innovation Double Diamond |  Growth A/B Testing |  Innovation Rapid Ideation |  Innovation SCAMPER |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. | For an existing solution under pressure to change, the method deliberately opens space for systematic variants. It directs attention to rebuilding, combining, and repurposing rather than only new basic ideas. This produces concrete evolution paths for products, offerings, or workflows. |
Complexitydifferent | Medium | High | Low | Low |
Timedifferent | Wochen bis Monate | 1-4 Wochen | 5-20 min | 30-60 min |
Participantsdifferent | 3-12 | 1-6 | 1-20 | 2-10 |
Formatdifferent | Workshop + async | Async | Workshop + async | Workshop |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Experiment results, Decision log, Learning summary | Ideenpool, Roh-Shortlist, Cluster | SCAMPER Idea List, Concept Shortlist, Variation Notes |
Tagsno overlap | ProcessDivergenceInnovation | ExperimentsGrowthAnalyticsValidation | BrainstormingIdeationDivergenceSpeed | BrainstormingIdeationCreativityReframingInnovation |