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| Criterion |  Innovation Double Diamond |  Growth A/B Testing |  Product Discovery Outcome-Driven Innovation |  Product Discovery Smoke Test |
|---|---|---|---|---|
Purposedifferent | For complex problems with a fuzzy situation, the method cleanly separates search space and decision. It first creates breadth in understanding and then focus in elaboration. This brings open questions, problem definition, and solution path into a traceable movement. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. |
Complexitydifferent | Medium | High | High | Low |
Timedifferent | Wochen bis Monate | 1-4 Wochen | Mehrere Wochen | 1-5 Tage |
Participantsdifferent | 3-12 | 1-6 | 2-6 researchers plus sample | Nutzertraffic |
Formatdifferent | Workshop + async | Async | Workshop + async | Async |
Outputdifferent | Problem Statement, Solution Options, Prototypes, Deliverables per Phase | Experiment results, Decision log, Learning summary | Desired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypotheses | Interest Metrics, Conversion Signal, Learning Note |
Tagsno overlap | ProcessDivergenceInnovation | ExperimentsGrowthAnalyticsValidation | OutcomesInnovationResearchQuantitative | ValidationExperimentsDemandGrowth |