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Criterion
Paper illustration of shared options, independently placed voting dots, and a highlighted shortlist.
Facilitation
Dot Voting
Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Affinity Diagramming
UX Research
Affinity Diagramming
Empathy Mapping
UX Research
Empathy Mapping
Purposedifferent
When a workshop has produced too many options and the group needs to condense quickly, dot voting makes preferences visible in a short time. It bundles individual votes into a solid signal for the next selection.When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.
Complexitysame
LowLowLowLow
Timedifferent
5-15 min30–60 min per interview45–90 min30–60 min
Participantsdifferent
3-201 participant per interview3-104-8
Formatdifferent
WorkshopWorkshop + asyncWorkshopWorkshop
Outputdifferent
Ranked list, Consensus signal, ShortlistInterview Notes, Themes, Insight SummaryTheme clusters, Insight statements, Opportunity areasEmpathy Map, Assumptions List, Research Gaps
Tagsno overlap
FacilitationVotingConsensusPrioritization
QualitativeResearchCustomerDiscovery
SynthesisQualitativeRoot cause
SynthesisQualitativeWorkshop
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