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| Criterion |  Facilitation Dot Estimation |  Product Strategy Impact Mapping |  Growth Funnel Analysis |  Growth A/B Testing |
|---|---|---|---|---|
Purposedifferent | When size or effort can only be estimated roughly, Dot Estimation condenses the group's experience into a quick range. It turns individual contributions into a visible selection. The result is captured as an Effort Heatmap, Risk Signals, and Discussion Targets. | When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures. | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. |
Complexitydifferent | Low | Medium | Medium | High |
Timedifferent | 5-20 min | 45-90 min | 1-3 h | 1-4 Wochen |
Participantsdifferent | 3-20 | 3-8 | 1-5 | 1-6 |
Formatdifferent | Workshop | Workshop | Async | Async |
Outputdifferent | Effort Heatmap, Risk Signals, Discussion Targets | Impact Map, Outcome Hypotheses, Delivery Options | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary |
Tagsno overlap | EstimationEffortRisk | OutcomesStrategyBehaviorPlanning | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation |