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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a branching category tree with a highlighted search path and possible dead ends.
UX Research
Tree Testing
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method
Paper illustration showing three sorted card stacks and an open question about a possible group.
UX Research
Card Sorting
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination.When knowledge is distributed and direct dominance should be avoided, groups quickly fall under the sway of their opinion leaders. The Delphi Method gathers assessments iteratively and gradually brings expert judgments closer together.When content only makes sense internally and users can't find the structure again, card sorting exposes their mental order. Terms, groups, and naming are then aligned with the target group's expectations.
Complexitydifferent
LowMediumHighLow
Timedifferent
1-2 h1-2 Tage1-4 Wochen20-45 min
Participantsdifferent
2-8Based on research question6-30 ExpertenBased on research question
Formatdifferent
Workshop + asyncAsyncAsyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportFindability Metrics, Path Analysis, Revised IAExpert Forecast, Consensus Range, Assumption NotesContent groups, Label set, IA hypotheses
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
Information architectureNavigationFindability
ForecastingExpertsDecisionStrategy
Information architectureNavigationStructure
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