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Criterion
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Paper objective sheet with five SMART fields, baseline, target, owner, deadline and a complete result statement.
Product Strategy
SMART Goals
A paper-based illustration representing OKRs with its core stages and visible working result.
Product Strategy
OKRs
Purposedifferent
DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.When goals are formulated too generally, it brings measurability, direction, and timing into shape. It prevents intentions from staying without clear verification.When strategic direction needs to become measurable, it connects ambition with checkable results. It makes goals connectable to focus and review.
Complexitydifferent
LowLowLowMedium
Timedifferent
1-2 h20–45 min15-30 min1-2 h Setup
Participantsdifferent
2-8Small cross-functional group1-82-20
Formatdifferent
Workshop + asyncWorkshopWorkshop + asyncWorkshop + async
Outputdifferent
DIBB document, Belief list, Bet list, Learning reportRisk list, Mitigation plan, Assumption logSMART Goal, Measurement Note, DeadlineOKR set, Measurement plan, Review cadence
Tagsno overlap
StrategyDecisionAssumptionsHypothesis
RiskDecisionFailurePlanning
GoalsPlanningMeasurementAlignment
GoalsAlignmentOutcomesMeasurement
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